Organised by the Hong Kong Fashion Designers Association, the Juxtaposed projects received phenomenal successes in 2017, 2018 and 2020. This year, with CreateHK of the HKSAR government, as the lead sponsor, Juxtaposed 2022 Fashion Meta will lead Hong Kong’s fashion scene to new heights, as part of the celebration of the 25th Anniversary of the Establishment of the Hong Kong Special Administrative Region (HKSAR).
Exploring possibilities between fashion and different mediums have always been at the core of the annual event that brings together contrasting elements for a chance at the new; sparking inspirations for different industries and creative talents. As technology and the ecology of the metaverse change with every passing day, the ever-morphing abnormality is the new normal in the world we live in today. And fashion – an industry so woven into the fabric of our everyday life, has seen enormous changes under the influence of virtual technology and the metaverse.
Four Exhibition Zones
High-Impact Visuals Inspiring Fashion & Imagination
From 10th to 23rd June 2022, the space at 59 Queen’s Road Central will lead visitors on a journey around 4 thematic exhibition zones of the “Juxtaposed 2022 FASHION META”, where 70 local fashion designers across different generations and styles will express their narratives on innovation and traditional craftsmanship.
Unique in aesthetics, these fine-crafted installations are inspired by the four major fashion capitals. Every exhibit reinterprets the interesting contrasts between the cultural identities of these cities and the work itself. Besides tangible exhibits, a curation of virtual images will be in store to guide visitors through a synchronised VR fashion experience – one that invites us to rethink how the newest technology may stimulate our creativity and shape the new identity of fashion in the 21st century by combining state-of-the-art technology and traditional craftsmanship.
Pop-Up Shop & Hong Kong’s first NFT fashion collection
The fortnightly event also includes a pop-up shop showcasing the ready-to-wear collections by participating designers. Visitors can order online at the shop to experience how the exhibition and online shopping are seamlessly merged for a whole new experience that surpasses the boundary of the exhibition. Juxtaposed 2022 FASHION META also taps into the latest encryption technology and works with Artify to launch Hong Kong’s first fashion designer NFT collection. Awe-inspiring work by 12 designers will march into the global virtual market, seamlessly bringing together reality and virtuality.
Hong Kong's first full-service virtual fashion show
In collaboration with local innovative and high-tech production teams, the occasion adopts a state-of-the-art patented technology to host the city’s first 360-degree virtual fashion show at the exhibition venue.
Surrounded by LED screens, the guests will immerse themselves between the actual exhibits and a virtual universe. The perfect fusion inspires a multi-faceted look at the creative essences of our designers and the real versus virtual possibilities of fashion.
Besides watching an unconventional fashion show within the exhibition, the audience can also participate in it. Powered by patented technology, visitors can have their virtual avatars generated in real-time to “try on” the wearable art pieces by various designers in the imaginative realm of “JuxtaVerse”. This experience does not only open the door into Hong Kong’s fashion industry; it also unlocks a mind-blowing voyage around a whole new spectrum – one that we call a fashion meta-universe.